What is calculating mvus?

MVU stands for "Maximum Viewing Units" and is a measure used in the digital advertising industry to determine the total number of impressions a campaign is able to deliver in a given market or geography. The calculation of MVUs involves several factors, including the target audience, the ad format, the duration of the campaign, the number of publishers involved, and the geographic scope of the campaign.

To calculate MVUs, advertisers typically start by determining the size of their target audience and their expected conversion rates. They then select the appropriate ad format and duration of the campaign, as well as the publishers they wish to work with. Finally, they use proprietary software or third-party tools to estimate the reach and frequency of their campaigns across different geographic regions.

It is important to note that calculating MVUs is not an exact science since it relies on several variables that are subject to change over time. Additionally, the actual number of impressions delivered may vary from the estimated MVUs due to factors such as ad blocking, viewability issues, and fraud. Therefore, advertisers should use multiple sources and methods to track and measure the effectiveness of their campaigns.